Faraday

Brand system · v0.1

A cage that keeps one signal in.

Faraday shares Pixel Lab's ink outlines, hard shadows and yellow signal color. Copper is its own: the color of the wall that catches every request.

Sibling of Pixel LabInk, paper, signal yellowCopper only for the cage

Positioning

For privacy, legal and marketing-tech leads who need proof instead of a checklist, Faraday is a sealed-browser audit that shows what every tag on a site does with a synthetic person's data under every consent choice. Scanners check whether the rules were followed. Faraday shows what actually left, where it went, and whether "no" was respected.

Tagline: Nothing leaves the cage.Headline: Your banner says no. Prove it.

Logo

The mark

A Faraday cage with one contained signal. Use the yellow tile by default, the ink tile on photos and dark slides, and the copper tile only for print accents.

faraday

Color

Every color has a job

Green and red mean a choice was held or broken. They're never used for decoration.

Signal#FFD83D

Look here: CTAs, highlights

Ink#141210

Outlines, shadows, text

Paper#F3EEE3

The ground

Copper#C4713A

The cage wall, nothing else

Held#12B76A

The choice was respected

Leaked#FF4B3E

The choice was ignored

Type

Three voices

DisplayBricolage Grotesque
BodyInstrument Sans, for everything people read.
EvidencePOST adnet.test/e?uid=cr-132370 → 204

Voice

Evidence, not accusations

Say"Three vendors on checkout sent IDs after the banner said no."
Don't say"You're breaking the law."
"Evidence for your review."
"Certified compliant" or "litigation-ready."
"Your vendors are leaking. Here's which ones."
"Partner X is liable."
"Shipping," "prototype," "roadmap," each labeled.
Roadmap items described as if they work today.

Share image

The hero card

1200×630 for link previews and the first slide of a deck. Hollow dots respected the choice. Red dots ignored it. All of them stop at the copper wall.

Faraday share card: Your banner says no. Prove it. A checkout page inside a copper cage, with requests caught at the wall and zero reaching a vendor.

Foolia

The synthetic visitor in every demo. Every field on her card is fabricated and traceable to the run that created it. She appears in copy as a person ("Foolia said no") because the buyer is thinking about their customers.

The wall

Copper lattice, rivets at the corners, a yellow ring where a request lands. It's the one illustration Faraday owns. Use it wherever the product needs a picture.

Stickers

Tilted yellow or green discs with hard shadows, for a single fact: "Closed beta," "0 vendor hits." No more than two per view.

Faraday · a working name, pending trademark search · Product · Partner brief · Back to hord.brayden