Executive Summary
Decade-plus track record building, scaling, and modernizing technical organizations across software engineering, data, AI, and enterprise IT. Recent shipped work includes $1.7M+ in measured 2025-2026 annualized organizational value, 7,358 operating hours recovered across six departments, and 20+ production systems shipped in a single calendar year.
I have built and led full-stack engineering teams, internal IT and red-team functions, project management and asset organizations, and a non-profit wing of a major cancer-care organization. My approach pairs clear strategic vision with deep technical credibility and disciplined change management - moving organizations from talking about transformation to actually completing it.
Selected Outcomes
$1.7M+ annualized value
Combined cost reduction, recovered time, and opportunity-cost capture across six departments. Includes 7,358 hours recovered, $445K in opportunity-cost savings, and $48K+ in direct infrastructure rationalization.
20+ production systems in one year
AI agents, automation tools, Chrome extensions, internal web apps, and self-serve platforms - all instrumented, supported, and adopted by frontline teams.
Authored enterprise AI Policy v2.0
Co-authored the org-wide AI Guidelines: 7 core principles, 16-category Universal Data Restrictions, 3-tier tool tiering, vendor assessment (SOC 2 / ISO 27001 / breach notification / training-data opt-out / subprocessor transparency), 24-hour incident protocol.
Two productized offerings shipped
New product lines crossed $50K revenue inside their first six months; two more applications planned for standalone release.
120% revenue lift & 570% optimization yield
Architected the proprietary data and reporting platform that saved the firm millions in 2022.
$250K+ technical consulting sold
Sold directly in a sales-engineer capacity while building the data lake that retired $90K/yr in warehousing costs.
Innovation Highlights
Agentic AI ad-buying agent (first-in-class). LLM-driven media buyer that takes raw emails and PM input and executes buys across DSPs and social platforms with full PM-system traceability - shipped before agentic media buying went mainstream.
Datum Veil. Privacy-preserving Python tool combining HMAC pseudonymization, sum-preserving perturbation (three modes), and Paillier homomorphic encryption to enable safe use of proprietary datasets with third-party AI systems. Authored leadership-facing documentation translating cryptographic guarantees into business terms.
AONS - Ad Object Naming System. Information-theoretically grounded identifier framework with embedded foreign-key Key Ring, User Tags, and Variant Slots; deployed across StackAdapt, Meta, LinkedIn, TikTok, and Google. Data integrity baked into the encoding layer.
Generative-Engine Optimization (GEO). Designed and shipped agentic-search optimization for organic marketing pipeline and automated RFP responses, capturing government contract opportunities others were missing.
Direct-Mail Innovation Research. Led technical research and integration design for physical/digital attribution - evaluated USPS Informed Visibility, PURL systems, BLE beacons, conductive ink, and Digimarc as a portfolio approach to bridging postal infrastructure with downstream digital signal.
Eight-platform abstraction layer. Standardized CS→Media handoffs across Meta, Programmatic, YouTube, Search, Native, X, LinkedIn, and Reddit into a single normalized schema and versioned spec, recovering 62 weekly team hours.
Build-vs-buy at scale. Replaced a $50K/yr LiveRamp vendor feature with an Apps Script pipeline that parses 12-13 daily emails, dedupes CSVs, and refreshes every 15 minutes. Same outcome, zero recurring cost.
Marketing Mix Modeling. Google Meridian + Facebook Robyn alongside FFT and Bayesian causal-inference techniques to produce defensible attribution from messy performance data.
Edge-compute AI. CLIP-based image classification and Ollama thin-model deployments on Arduino NICLA and Raspberry Pi - making inference local, cheap, and fast.
Production Anthropic Claude integration. Arena Regulatus Slack bot deployed via Make.com→Claude API→Slack, tuned to enforce QA culture and add personality to the media-ops workflow.
Cryptographic campaign-ID hashing. MD5 aggregate key that solved a chronic cross-system join problem (typos and freehand campaign names) - running in production for years and trusted by data, sales, and PM teams alike.
Professional Experience
Director of Engineering & Innovation
Arena Communications
- Own engineering, AI, and innovation strategy for the firm; chair of internal AI and Automation committees.
- Shipped 20+ production tools and AI systems and 4 production AI models in a single year, including the agentic ad-buying agent.
- Drove MMM research with Google Meridian, Facebook Robyn, FFT, and Bayesian causal-inference techniques.
- Outcomes: $1.7M+ in measured 2025-2026 annualized organizational value; 7,358 hours recovered; $445K opportunity-cost savings; $48K+ direct infrastructure rationalization.
- Modernized enterprise IT for 100+ employees: quarterly trainings, hardware tokens, IAM hardening across AWS, GCP, and Google Workspace.
Executive
AdPlacementPartners
- Built the GEO / agentic-search optimization practice that turned organic marketing into a structured pipeline source and automated RFP responses for government contracts.
- Negotiated and signed agreements with StackAdapt, DeepSync, LiveRamp, Meta, and Google; ongoing engineering liaison influencing vendor roadmaps.
- Stood up the data-lake architecture and self-serve reporting layer; retired $90K/yr in warehousing costs and unlocked downstream monetization.
- Sold $250K+ in technical consulting in a sales-engineer capacity.
Senior Full-Stack Developer
The Professional Education Institute
- Built attention-tracking infrastructure on top of GTM and custom JS to capture mid-webinar engagement and dropoff signals; designed mid-stream interest-meter modals and heat-map-driven retargeting paths.
- Mentored junior developers and modernized sales infrastructure, lifting sales 17% in six months.
- Navigated a 13-framework, 5-language tech-debt landscape without losing delivery cadence.
Consultant (Part-Time, concurrent)
Ad Placement Partners
- Hardened AWS ETL pipelines and Lambda aggregation; invented new digital-ad products and insights driving net-new revenue.
Director of Data & Reporting
Ad Placement Partners
- Led 7 engineers across complex political data sets; coordinated 15 staff across 70 client campaigns at peak.
- Built the proprietary data and reporting system that increased revenue opportunities 120% and ad optimization yield 570%, saving millions in 2022.
- Designed the MD5 campaign-ID hashing layer; built cross-vendor harmonization tables; migrated the on-prem SQL stack to a cloud-native datalake.
- Spun up an email rental and validation system using AWS-based validation, social enrichment, and ML-driven topic propensity - foundation for a future API-rentable audience product.
Senior Full-Stack Developer
Arena Communications
- Built and maintained sites for U.S. legislators; developed custom .gov data APIs.
- Maintained CI/CD pipelines and pre-election load testing; automated repetitive campaign operations.
- Built mentoring curriculum that elevated junior dev and intern skill rapidly.
Freelance Consultant & Developer
Various Clients
- Multi-disciplinary technical resource for e-commerce vendors, hedge funds, and government clients.
- OSINT and threat analysis for government clients; SaaS product strategy and SEO; Shopify migrations and retention strategy.
Tech Stack
Emerging / Frontier. Agentic AI systems, GEO (generative-engine optimization), MMM (Meridian, Robyn), causal/Bayesian inference, FFT, edge AI (Arduino NICLA, Raspberry Pi, Ollama thin), tokenized AI streaming.
AI Platforms. PyTorch, HuggingFace, CLIP, Ollama, Claude Enterprise, OpenAI Enterprise, AWS Bedrock, AWS SageMaker, AWS Rekognition.
Cloud. AWS (Lambda, S3, IAM, DynamoDB, Aurora, Athena, API Gateway, EC2, Bedrock, QuickSuite, CloudWatch, LightSail). GCP (Firebase, BigQuery, Kubernetes, Docker, Compute Engine, billing/IAM).
Languages & Web. Python (Torch, Pandas, NumPy, Selenium), JavaScript (Vanilla, jQuery, Vue, React), PHP (Laravel, Slim), Go, Node.js, ClojureScript, SQL/PostgreSQL/MySQL/MongoDB.
Tooling. GitHub, Jira, Monday, Workfront, Jenkins, VSCode, PowerShell, Bash, Linux (CentOS, Debian), Google Workspace Admin.
Selected Personal Builds
Dual-zone wireless garage indicator
Three ESP32 nodes communicating via ESP-NOW peer-to-peer, HC-SR04 ultrasonic sensors, and a Waveshare 64×64 HUB75E LED matrix - multi-node embedded with timing-sensitive matrix driving and sensor fusion.
Smart sprinkler controller
Replaced a commercial Orbit unit with a Raspberry Pi + relay board driving 24VAC solenoid valves on OpenSprinkler Pi, integrated with a multi-month lawn-restoration plan.
Home air-quality monitor fleet
ESP32 + SCD41 CO₂ sensor + SSD1306 OLED, with WiFi dashboards, ntfy.sh push alerts, and historical logging to Google Sheets - full data path from device to dashboard to alert to log.
Education & Certifications
B.S. Information Technology
Brigham Young University, Idaho
Doctoral Candidate, Human-Centered Computing - on hold
University of Utah - Emphasis: AI Modeling & Quantum Applications
Interests & Research
Contact
For introductions or to discuss opportunities, reach out via LinkedIn or GitHub.